No matter, says Weston Henderek, who tracks the devices for data analysis firm NPD Group. One corner of the wearable device market, fitness trackers, has clearly gone mainstream: wearable fitness trackers.
“These things have really started to take off among users that aren’t fitness fanatics,” Henderek said.
An NPD survey found that fitness trackers, brought into the public consciousness in the past few years with products released by the likes of Fitbit and Nike, are owned by roughly 10% of U.S. adults (though Henderek points out a good chunk of users tend to stop using the devices after a month or two).
Microsoft jumped on the wearable fitness tracker bandwagon in October with its Band.More