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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

Category: Energy technology
February 9, 2009 at 10:21 AM

Microsoft among several software vendors providing sustainability tools

Here’s an annotated version of today’s print story on software vendors adding tools to track energy and environmental data to their business software:

With businesses scrambling to reduce their energy use — both to save costs and limit their carbon footprint — Microsoft and other software vendors are building tools that make tracking environmental data easier.

Today, Microsoft is releasing a free add-on to its enterprise resource planning (ERP) software for midsized businesses.


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December 11, 2007 at 12:21 PM

Royal Dutch Shell will test algae

For oil giant Royal Dutch Shell, the answer to the world’s energy troubles may lurk in the depths of a Hawaiian pond. The Anglo-Dutch energy company said Tuesday it is building a pilot plant in Hawaii to grow marine algae for their vegetable oil — a prime potential source of biodiesel. Construction of the plant…


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December 10, 2007 at 5:44 PM

Another shot in food vs. fuel fight

An unlikely alliance of Big Oil firms and environmental activists has pooh-poohed corn-based ethanol, arguing that increased demand for the fuel is to blame for water shortages and rising food prices. The debate has picked up in recent days, as Congress mulls new legislation that would increase the mandate for the alternative fuel. But Big Ethanol…


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October 18, 2007 at 10:59 AM

It came from the Midwest

What unspeakable threat can make left-leaning non-profits such as Oakland-based Food First agree with The Wall Street Journal’s unabashedly pro-capitalist editorial section? What hallucinogenic compound is making environmentalists jump in the same boat as Big Oil lobbyists? The menace turns out to be home-grown: corn-based ethanol. Many liberal environmentalists have long stood against corn-based ethanol…


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October 12, 2007 at 5:45 PM

BP: the new kid in SimCity

In the wake of concerns about independence from foreign crude and global warming, Big Oil is diversifying into a new economic sector: computer gaming. BP announced this week that it partnered with Electronic Arts to bring real-world energy choices into the latest version of SimCity. The game, SimCity Societies, will be launched on Nov. 15….


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