Demo Fest, now in its fifth year, is a way for the researchers within Microsoft’s adCenter Labs to get their ideas and prototypes out to the company’s product groups. The adLabs group showed four prototypes to a handful of reporters in Redmond this morning. That’s a small sample of the 25 demonstrations and 10 poster presentations it will have for full-time employees to see later today.
The demos I saw were not jaw-dropping. The concepts seemed to echo things we’d seen elsewhere or things I would have thought were already table stakes for advanced online advertising (understanding whether a user is searching for local information, such as a dentist in Seattle, for example).
AdLabs general manager Eric Brill was asked whether other demonstrations pointed more clearly to Microsoft’s strategic direction for online advertising.More