Microsoft continues to hammer away at the cheaper side of the market in its bid to grab smartphone market share.
The company Wednesday announced two new smartphones — the Lumia 532 and 435 — designed to target first-time smartphone buyers. The 532 is expected to sell for 79 euros ($93) before taxes and subsidies, and the 435 is expected to start at 69 euros ($81).
Microsoft’s use of the European common currency for its price listing isn’t a coincidence: don’t expect the phones on store shelves in the U.S. soon. The company said it will start rolling out the phones in markets in Europe, Asia and Africa next month.
Microsoft, badly lagging and losing share in developed markets like the U.S. and western Europe, has staked its claim for relevance in smartphones in the developing world. By offering reasonably priced phones that offer smartphone features, Microsoft is hoping that it can persuade basic cellphone users to upgrade to a Windows Phone smartphone instead of devices running Google’s Android or Apple’s iOS.More