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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Janet I. Tu.

Topic: universal windows apps

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April 3, 2014 at 5:41 AM

The promise of universal Windows apps

[This story is running in the print edition of The Seattle Times April 3, 2014.]

SAN FRANCISCO — While Microsoft has dominated in a world ruled by PCs, it has lagged far behind in the smartphone and tablet battles.

Part of the problem has been many developers haven’t wanted to devote resources to creating apps for platforms in distant third place behind Apple and Google.

But, in a vicious cycle, the lack of apps is likely one reason customers have stayed away from Microsoft’s tablets and smartphones.

Wednesday, the first day of Microsoft’s annual Build conference for independent developers, the company took a big step toward solving that dilemma — and toward a more cohesive, unified experience for those who use a range of Microsoft-powered devices.

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