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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

Topic: windows 8

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January 9, 2015 at 11:19 AM

Windows 10 as a subscription service? Not yet, Cowen says

The steady drip of Windows 10 feature leaks and rumors isn’t going to dry up ahead of Microsoft’s Jan. 21 expected consumer unveiling in Redmond.

But how will Microsoft sell the latest iteration of its flagship software once all its bells and whistles are polished? Gregg Moskowitz, software analyst with Cowen, offers his best guesses in a research note this morning.

No subscription model yet. A big area of debate as Microsoft readies Windows 10 for release: Will Microsoft sell the operating system on a subscription basis, the way it does with Office 365? Not yet, Moskowitz says. Its easy enough to sign up for a multi-year subscription for Office, knowing you can access the software on any device. But it may be tougher to persuade businesses and individuals to buy a subscription for an operating system for a PC or tablet with an uncertain utility and lifespan.

Meanwhile, subscription models typically wind up charging users more over time than an upfront sale. If Microsoft went full subscription with Windows 10, Moskowitz reasons, the embedded price hikes could both push users to Chromebooks or Macs and even invite government scrutiny.  


Comments | More in Windows | Topics: microsoft, windows 10, windows 7

July 19, 2013 at 9:00 AM

Microsoft hit hard by slumping PC market, lukewarm Windows 8 reception, weak Surface RT sales

[This story is running in the print edition of The Seattle Times July 19, 2013.] Microsoft CFO Amy Hood (Photo from Microsoft) Microsoft missed big in the fourth-quarter earnings it reported Thursday — hit especially hard on the sales side by the slumping PC market and on the profit side by a write-down in the inventory…


Comments | More in Microsoft | Topics: Amy Hood, earnings, office 365

July 8, 2013 at 11:05 AM

Windows 8.1 to be released to manufacturers in August

Tami Reller, Windows chief financial officer and chief marketing officer (Photo from Microsoft)

Tami Reller, Windows chief financial officer and chief marketing officer (Photo from Microsoft)

Windows 8.1 will be released to manufacturers in late August, Windows Chief Marketing Officer Tami Reller said this morning.

“Release to manufacturing” — or RTM — means the operating system is ready for manufacturers to install in their devices, in preparation for the sales of those devices to customers.


Comments | More in Microsoft | Topics: rtm, windows 8, windows 8.1

June 19, 2013 at 8:19 AM

Microsoft touts new Windows 8 apps, momentum, heading into Build

Music video platform Vevo is one of the new apps for Windows 8 that Microsoft is touting. (Photo from Microsoft) Although there are millions of Windows apps and hundreds of thousands of Windows 7 apps, the number of apps optimized for Windows 8 is significantly smaller. But heading into next week’s Build, Microsoft’s annual conference for third-party…


Comments | More in Microsoft | Topics: windows 8, windows 8 apps

June 12, 2013 at 6:58 PM

New Microsoft ad: “One experience, on every device”

Microsoft is set to debut a new ad tonight that serves to emphasize two things: how the company is morphing into a devices and services company, and the increasing integration of its services and products. The ad, called “Windows Everywhere,” highlights company offerings such as Windows 8,  Internet Explorer, Bing, Skype and Xbox and how they…


Comments | More in Microsoft | Topics: ad, windows 8

May 30, 2013 at 11:43 AM

Former Windows President Steven Sinofsky on why he left Microsoft and what he thinks of Windows 8

Former Windows President Steven Sinofsky (Photo from Microsoft)

Former Windows President Steven Sinofsky (Photo from Microsoft)

Former Windows chief Steven Sinofsky says he left Microsoft last year because he reached a point where he wanted to be separate and not be a company guy. “You have to pick a time, so I picked a time,” he said at the D11 conference this morning, according to several bloggers covering the event.


Comments | More in Microsoft | Topics: d11, steven sinofsky, windows

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