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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

Topic: windows phone

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February 12, 2015 at 11:01 AM

First Windows 10 phone preview ready to download

Four months after unveiling a preview of Windows 10 for desktops, Microsoft says a smartphone version of the operation system is now available.

If you have one of a half-dozen Windows phones, that is. The roster of devices Microsoft supports for the preview is limited so far to Lumia smartphone models 630, 635, 636, 638, 730, and 830.

“This is the earliest publicly available preview we’ve ever done for Windows on phones,” Microsoft’s Gabe Aul says in a blog post. “This preview is still very much under development and you’re going to see some rough edges.”


Comments | More in Windows | Topics: microsoft, mobile, smartphone

January 7, 2015 at 11:07 AM

iPhone 6 boosts Apple at the expense of Google, Microsoft

How successful has the iPhone 6 been? Apple’s new flagship blew past not only Microsoft’s struggling smartphone unit, but also helped push Google’s Android to its first setback in the U.S. in more than a year.

Apple’s iOS powered 47 percent of the smartphones sold in the U.S. during the three months through November, according to data researcher Kantar Worldpanel’s ComTech division, from 43 percent a year earlier.

The share of smartphones that run Google’s Android fell to 48 percent of sales from 50 perecent, the first decline since September 2013.

Windows Phone fell to 3 percent, from 4.6 percent.

Things don’t look much better for Microsoft internationally, despite the larger footprint Nokia has historically had outside the U.S.


Comments | More in Mobile | Topics: apple, google, microsoft

January 5, 2015 at 8:16 AM

Microsoft Nokia 215, at $29, targets new internet users

The Nokia 215 (Photo: Microsoft)

The Nokia 215 (Photo: Microsoft)

Microsoft, facing an uphill battle in the fiercely competitive U.S. and European smartphone markets, continues to target consumers not ready to pay for a powerhouse device.

The company on Monday unveiled the Nokia 215, an internet-capable basic phone at prices starting at just $29.

Microsoft said the phone will be available in select markets in the Middle East, Asia, Africa and Europe (so, candidates include the entire world save the Americas) in the first three months of 2015.

“We see an inspiring opportunity to connect the next billion people to the Internet for the first time,” Jo Harlow, corporate vice president of Microsoft Devices Group, said.


Comments | More in Mobile | Topics: Lumia 535, nokia, nokia 215

December 29, 2014 at 3:59 PM

Apple trounces Samsung, Microsoft in Christmas smartphone, tablet activations

If you turned on a new smartphone or tablet in the week leading up to Christmas, chances are it was built built by Apple.

That’s according to a report by mobile analytics firm Flurry, which said the California giant accounted for fully 51.3% of the devices activated worldwide Dec. 19-25. Samsung came in second with a 17.7% share. Microsoft’s Nokia (or Lumia, after the ongoing rebranding) was third, with 5.8%.


Comments | Topics: apple, microsoft, samsung

December 2, 2014 at 7:00 AM

IDC sees Windows Phone share doubling, but behind Google, Apple

IDC has good news and bad news for Microsoft’s smartphone ambitions.

First, the bad news: four years from now, Google’s Android and Apple’s iOS will still be eating Microsoft’s lunch in the smartphone market.

The Windows Phone operating system will account for just 5.6 percent of global smartphone sales in 2018, IDC said Monday in the data researcher’s latest forecast. That’s well short of the 15 percent share Microsoft executives said they were shooting for when they bought Nokia’s handset business last year.

The good news: 5.6 percent represents a near doubling from the 2.7 percent share IDC currently estimates for Microsoft. Getting there assumes an annual growth rate of north of 3 percent every year.

The question is whether that growth will be enough to push the phone hardware business from a cash-burning former acquisition to a profitable unit with a long-term place in Microsoft’s lineup of products. Microsoft executives have said they hope to have the phone business, the target of hefty cost cuts and layoffs this year, at least breaking even in the fiscal year that starts next July.


Comments | More in Mobile | Topics: idc, microsoft, smartphone

November 25, 2014 at 11:11 AM

India on tap as first market for Microsoft Lumia 535

Microsoft is poised to use India as the launch pad for its first post-Nokia smartphone, the budget-priced Lumia 535.

The company’s Indian unit teased a Nov. 26 event, featuring copious references to the number five –a key piece of its branding on the device announced earlier this month. The Lumia 535 will be the first phone to carry the Microsoft Lumia — rather than Nokia — name after Microsoft bought Nokia’s handset business earlier this year.

Some in the tech blogosphere have criticized Microsoft for not featuring an obvious flagship Windows phone device to go toe-to-toe with the newer high-end phones running on Apple’s iOS or Google’s Android operating system.

The Lumia 535 (Photo: Microsoft)

The Lumia 535 (Photo: Microsoft)

In making its first Microsoft-branded smartphone relatively cheap ($137 before market- and vendor-related adjustments or discounts), the post-Nokia strategy may instead be to try to capture the new smartphone consumers in emerging markets. It also could be a play to defend market share in one of Nokia’s historic strong points: among international buyers of budget phones. 


Comments | More in Mobile | Topics: Lumia 535, microsoft, windows phone

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