If all your friends get an iPhone, will you want one, too?
If you’re an American teen — yeah.
A new survey of 7,700 teens shows a steep rise in teen ownership of Apple’s smartphone by this impressionable group, plus an even bigger teenage dream to own it.
Analyst Gene Munster’s semi-annual survey found that 40 percent of teens own an iPhone, up from 23 percent of teens a year ago. Sixty-two percent surveyed said they plan to make the iPhone their next smartphone.
Just 22 percent said the same of an Android phone.
Getting ’em young is obviously good news for Apple. “Capture their interest early,” wrote John Paczkowski at All Things D, “and it’s got customers for life — assuming it continues to deliver the same caliber of products that first attracted them.”
Newer iPhones are hardly cheap. If 40 percent seems a huge number, remember — as Deborah Netburn at the Los Angeles Times notes — the survey doesn’t say which generation of iPhone the teens own. Though plans can still be costly, some older models are free.
Still, this is another clear sign that the iPhone has captured our hearts and minds, as well as our wallets.