Well this is a first. Elliott Bay Book Company has put up small signs around its store to remind people not to showroom — as many local stores are doing to stave off the threat of online retail — and it’s linked to my column on the controversial consumer habit to do it.
Seattle marketer Bianca Smith blogged about the signs, which include a QR code last week.
“I love how this was done,” Smith wrote. “No whining that online is killing them, or berating the show-roomers. Just a subtle guilt-trip and some education.”
The showroomer’s dilemma is not an easy one to resolve: Overpay to support local stores, or hack their business model to save money?
Letting people know there’s a dilemma at all seems a smart place for stores to start.