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Mónica Guzmán

Stories at the intersection of tech and life from a boldly connected city.

December 31, 2013 at 9:00 AM

Elliott Bay Book Company reminds you not to showroom

Well this is a first. Elliott Bay Book Company has put up small signs around its store to remind people not to showroom — as many local stores are doing to stave off the threat of online retail — and it’s linked to my column on the controversial consumer habit to do it.

Seattle marketer Bianca Smith blogged about the signs, which include a QR code last week.

“I love how this was done,” Smith wrote. “No whining that online is killing them, or berating the show-roomers. Just a subtle guilt-trip and some education.”

The showroomer’s dilemma is not an easy one to resolve: Overpay to support local stores, or hack their business model to save money?

Letting people know there’s a dilemma at all seems a smart place for stores to start.

Seen a story that caught your eye re: digital life? Email me at mguzman@seattletimes.com or reach me on Twitter or Facebook.

Comments | More in Books, Caught Your Eye, Habits, Reactions & Resources, Retail, Seattle

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