The Port of Seattle announced Tuesday that it will extend for three years its nine-month-old pilot program that brings Northwest artists to perform live music around the airport.
Cost of the program will be split between the Port and airport merchants. Dining and retail tenants have agreed to match port funding up to $125,000 per year as part of their marketing program. The port’s funding will come from the Airport Development Fund.
“Our artists improve the passenger experience in the terminal and promote the region’s diverse music scene,” Port Commissioner John Creighton said in a press release, noting that performances have gotten “rave reviews” from travelers.
The program to date consists of two live music performances per day, Monday through Friday, ranging between 10 a.m. and 2 p.m. at various locations throughout the terminal, past the security checkpoints. Each artist plays three 40-minute sessions at one location during peak passenger traffic times. The new contract is expected to allow the expansion of times and locations for the performances.
The live music adds to the airport’s Experience the City of Music program – a cooperative effort between the Port of Seattle, Seattle Music Commission and PlayNetwork – that includes overhead music, safety and public information announcements by regional artists, curated videos on terminal and baggage claim monitors, and a multi-channel web radio player available through the free airport Wi-Fi network.
In the first year of the program, the airport playlist has grown to 600 songs with 160 Northwest artists and 32 local artists volunteering time to tape airport messages, including such musicians as Macklemore, Ben Gibbard, Ann Wilson, Sir Mix-A-Lot, Jerry Cantrell, Fly Moon Royalty, Quincy Jones, Ludovic Morlot, Brandi Carlile, John Popper, Allen Stone and more.