Fighting with mileage plans?
Alaska Airlines announced improvements to its frequent-flier program Wednesday, with increased mileage bonuses especially for passengers who buy its more expensive fares. It comes as Delta Air Lines and Alaska continue to compete for the Seattle market, with Delta steadily adding flights to traditional Alaska-dominated destinations and turning Sea-Tac Airport into a hub for its flights to and from Asia.
Alaska’s changes to its mileage plan will begin Jan. 1, 2015 and travelers with a first-class fare, refundable coach fare and many business fares will earn more miles more easily, with bonuses of 25 to 75 percent. Alaska’s MVP Gold 75K members will see their bonuses increase to 125 percent, the airline said. Coach fares will get more modest mileage bonuses. Here’s a look at the changes:
|Class||Current Bonus||Beginning Jan 1.|
|F (first class)||50 percent||75 percent|
|P (nonrefundable first class)||50 percent||75 percent|
|Y (refundable coach)||25 percent||50 percent|
|S (nonrefundable coach)||–||50 percent|
|B (nonrefundable coach)||–||25 percent|
|M (nonrefundable coach)||–||25 percent|
|Elite Member – MVP Gold 75K||100 percent||125 percent|