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Northwest Voices

Seattle Times letters to the editor

September 3, 2009 at 4:00 PM

Radio ratings: Monson, Rush making too much noise?

On radio, Monson the most egotistic host around

I was intrigued by various aspects of The Seattle Times article [“Seattle and the ‘burbs split on radio tastes,” NWSunday, Aug. 30] concerning city talk radio and the rankings of certain shows.

One in particular would be The Times’ mention of Dori Monson. This person is truly a man of contrasts and maddening contradictions. For years I listened to him regularly, but a little at a time, I found myself becoming overwhelmed by a few of his individualistic tendencies.

On one hand, I deeply respect his facility with the English language. He has mastered this art in a way too few of us have. His quick mind, which enables him to think on the fly with just about anyone, is most impressive.

The problem, at least to this listener, is not an objection to his political views, nor is it one to his insistence upon lecturing his audience. It is his overwhelming and unwavering self-centeredness — his need to relate every possible item being discussed to him, to his upbringing, to his girls’ basketball coaching and to his daughters.

The contrasts between him and Dave Ross, the host who precedes him, are striking. In addition to the aforementioned characteristics, Monson puts every effort possible into preventing something he has said from appearing to be wrong. Ross, on the other hand, does not demonstrate a driving need to be right, to be all-knowing or to talk about himself.

I was more than amused to read the statement attributed to Monson in your article.

There were two, and despite this limitation, he found a way — “I was the top talk show in town for 12 years” — to focus attention upon himself.

Unbelievable. I wish I had a dime for every time over the years I have heard him somehow casually insert his magnificence into what is being discussed.

— Tom Likai, Shoreline

Rush making more noise than he has listeners

That was an excellent package by Eric Latitis on radio ratings in the area [“New meter reveals whims of radio fans,” NWSunday, Aug. 30].

Here we have only 209,000 people, out of some 4 million in the Puget Sound area, listening to late-morning radio. And only 11,000 to 12,000 are listening to Rush Limbaugh.

Fascinating that the amount of echo generated on cable and the other mainstream media can come from such a pathetically small audience.

Talk about a minority making more noise than it deserves.

— Frank Chesley, Seattle

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