Superb example for Seattle businesses
In my July 14 op-ed piece in The Seattle Times, “Building a Bicycle Renaissance in Seattle,” I specifically called on Seattle’s business community to support improvements in cycling conditions as evidence of their commitment to environmental sustainability, public health and the economic future of Seattle.
Thus, I was pleased to read on the front page of The Times that Amazon is investing in both protected bike lanes (cycle tracks) and improved bike parking. [“Amazon goal: safer, easier cycling,” page one, Aug. 16.]
Amazon has given a superb example for other Seattle firms, both large and small, to follow. It is now time for the rest of Seattle’s business community to step up to the plate and show they really care about the future of Seattle and the environment.
This is especially true for Seattle’s corporate giants, but even smaller firms can play an important role by providing good bike parking for their employees and customers. Heath-care firms have a special responsibility to promote active travel modes like bicycling, which promote public health while reducing health costs.
I hereby challenge the responsible business community of Seattle to follow Amazon’s example of investing in bicycling for daily travel. Although I live far away from Seattle, in the New York City metro area, I plan on increasing my purchases of Amazon products as a thank-you for their support of bicycling.
John Pucher, professor at Rutgers University, New Brunswick, N.J.