The excitement in Seattle, about the new Zara, will only be able to last a few months before Seattleites gets immersed in other store openings and sporting events [“Big lines and tiny canapés at Zara’s new Seattle location,” Local News, Feb. 17]. The hype around Zara and the inference of a more fashion-forward Seattle is a phase, just like Macklemore and the Seahawks.
The opening of a new clothing store, in the heart of a bustling city, does not imply a sudden movement or focus toward high-end fashion. There are hundreds of other clothing stores and boutiques that have not stirred up such an inference. So what makes Zara any different? It isn’t. Zara is like any other store.
But Seattle, Seattle is special. Seattle allows expression of personal style and diversity through fashion. It allows people to grow independently instead of conforming to a mainstream idea of fashion. Seattle is not relevant because Zara has opened its doors, but because it serves as a catalyst for independent boutiques and high-end clothing chains to exist separately and merge together in one space.
Tooba Dilshad, Seattle