A poster species for conservation
Timothy Male’s “U.S. is overspending to save salmon” [Opinion, March 18] misses the value that recognizable names bring to the endangered-species effort.
Saving salmon or elephants gives the public something to sink their teeth into and, unlike salamanders, includes more of the constituency in the subject of conservation.
Ask any marketing professional: Spending disproportionately on salmon will garner more bang for each conservation buck.
Art James, Port Townsend