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Northwest Voices

Seattle Times letters to the editor

September 3, 2014 at 11:34 AM

Big data makes for savvy consumers

That data-driven consumption is somehow mindless is nonsensical [“The slide toward an impulse society, thanks to big data and Amazon.com,” Opinion, Aug. 30].

Having access to more information about products, and access to many more sellers, has made consumers savvier than ever. Targeted ads based on my interests are more worthwhile to me than yesteryear’s one-ad-fits-all shotgun blasts.

And how much of a curmudgeon must guest columnist Paul Roberts be to frown at buying things with a click? Driving all over town to gather life’s necessities is madness compared with waiting two days for them to be delivered by a single UPS truck serving me and my neighbors. Better for me, better for the environment, and it’s the opposite of the instant-gratification Roberts thinks is bad.

Bill Muse, Seattle

Comments | Topics: amazon, big data, technology

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