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Northwest Voices

Seattle Times letters to the editor

Topic: big data

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September 3, 2014 at 11:34 AM

Big data makes for savvy consumers

That data-driven consumption is somehow mindless is nonsensical [“The slide toward an impulse society, thanks to big data and,” Opinion, Aug. 30]. Having access to more information about products, and access to many more sellers, has made consumers savvier than ever. Targeted ads based on my interests are more worthwhile to me than…


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