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December 3, 2013 at 6:00 AM

How would you use Amazon’s drone delivery service?

Before we get to those much-talked-about drones, it’s worth pausing for a moment to remember the larger theme that emerged from Sunday’s “60 Minutes” profile on Amazon founder Jeff Bezos: Innovation is the key to survival for any company or employee.

You gotta earn your keep in this world. When you invent something new, if customers come to the party, it’s disruptive to the old way.

But enough sage advice from a shrewd entrepreneur.

In this handout provided by Amazon.com, a remote aerial vehicle being called Prime Air that online retailer Amazon hopes to develop to deliver goods to customers takes flight. Amazon CEO Jeff Bezos hopes to deliver packages to customers in 30 minutes or less using the unmanned vehicles but says it could take years to advance the technology and get FAA approval. (Photo by Amazon via Getty Images)

In this handout provided by Amazon.com, a remote aerial vehicle being called Prime Air that online retailer Amazon hopes to develop to deliver goods to customers takes flight. Amazon CEO Jeff Bezos hopes to deliver packages to customers in 30 minutes or less using the unmanned vehicles but says it could take years to advance the technology and get FAA approval. (Photo by Amazon via Getty Images)

The Internet is all abuzz over the final three minutes in the segment. Bezos pulled off a sophisticated PR stunt on the eve of Cyber Monday when he unveiled the possibility Amazon will use octocopters (a.k.a. drones) in the future to deliver goods to consumers wherever they may be.

“I know this looks like science fiction, but it’s not,” Bezos told his visibly intrigued interviewer, Charlie Rose.

Here’s video of a prototype from Amazon’s YouTube channel:

Of course, a drone delivery service isn’t even legal and it’s unclear whether the FAA will ever actually approve it. (Read this CNN Money reality-check story.)

Did CBS get worked Sunday night by one of the richest men in the world? Yeah. Kinda.

Steve Jobs would be proud of Bezos’ blatant marketing ploy before a national audience on the most storied newsmagazine show in television history.

But even if there’s no chance Amazon Prime Air will begin any sooner than 2015, Bezos gets some kudos for stirring up our collective imagination (or for some people, horror at the thought of these unmanned drones flying through the air and possibly — gulp — hitting unintended targets).

The AP’s Scott Mayerowitz offered a list of “novel uses” for Amazon Prime Air, including these two cheeky ideas:

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