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September 9, 2014 at 6:09 AM

NBA gaffe 2.0 may help Seattle get a team, but won’t improve race relations

Danny Ferry, Hawks President of Basketball Operations and GM

Atlanta Hawks majority owner Bruce Levenson. (AP Photo/The Atlanta Journal-Constitution, Johnny Crawford)

Seattle is stirring about another prospect for regaining professional basketball.

This time the inkling comes from Atlanta, where majority Hawks owner Bruce Levenson is selling his controlling interest in the NBA team after he acknowledged sending emails questioning the team’s economic viability because of its predominantly black fan base.

Specifically, Levenson worried that “the black crowd scared away the whites and there are simply not enough affluent black fans to build a significant season ticket base.”

On the surface, it sounds just like former LA Clippers owner Donald Sterling expressing a personal distaste for racial minorities. In response to the cultural backlash, the NBA forced Sterling to sell the team last month to Seattle businessman Steve Ballmer.

But Seattleites should resist the temptation to paint Levenson with the Sterling brush, no matter what affect it has on repatriating that NBA franchise.

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Comments | Topics: bruce levenson, donald sterling, hawks