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December 9, 2013 at 12:00 PM
Last week, Amazon.com Chief Executive Officer Jeff Bezos unveiled on “60 Minutes” his company’s future plans to deploy a drone delivery service. (Calm down, numerous media outlets such as CBS News report it won’t happen for a while. Maybe never.)
The announcement drew mass attention and criticism, both good and bad. To get a sense of how Americans feel about the skies possibly filling with unmanned drones someday, The Huffington Post and public opinion site YouGov surveyed 1,000 adults between Dec. 2 and 3. As reported on Friday, the joint poll found “Americans are largely undecided about whether an Amazon drone delivery program is a good idea or a bad one, with 23 percent saying it’s a good idea, 36 percent saying it’s a bad idea, and another 41 percent saying they’re not sure.”
In this Dec. 2 Opinion Northwest blog post, I asked readers to share how they would use the service if the Federal Aviation Administration ever wrote the rules allowing Amazon Prime Air to take off.
People offered some quirky, thoughtful responses:
I would not use it because of the chance that some kid with a pellet gun or slingshot would have a wonderful time shooting one out of the sky, not just for fun but also to also steal what I ordered.
I am also a pilot. From the ground up to 3000 feet, it is uncontrolled airspace. It is every man for himself. I do not want to be low on final approach and have to deal with a drone passing in front of me.
In theory it all sounds great, but it is just not practical. It also would mean fewer available jobs.
— Carl Levi, Auburn
I’d love an online pharmacy that had the ability to deliver my prescriptions 24/7. By the way, the hysteria against small-aircraft delivery reminds me of the initial reactions to cash machines. A small RFID (radio-frequency identification) on my roof should allow for the 21st century equivalent of the milk delivery box at every house. Very doable.
— John Karp, Bothell (more…)
December 4, 2013 at 6:03 AM
Barry Welch of Ferndown in the United Kingdom created this mock delivery receipt from an Amazon.com drone. Amazon CEO Jeff Bezos told “60 Minutes” that the company is testing the use of drones for delivering products, according to a Bloomberg story. Follow Welch on Twitter @quantumpirate.
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December 3, 2013 at 6:00 AM
Before we get to those much-talked-about drones, it’s worth pausing for a moment to remember the larger theme that emerged from Sunday’s “60 Minutes” profile on Amazon founder Jeff Bezos: Innovation is the key to survival for any company or employee.
You gotta earn your keep in this world. When you invent something new, if customers come to the party, it’s disruptive to the old way.
But enough sage advice from a shrewd entrepreneur.
The Internet is all abuzz over the final three minutes in the segment. Bezos pulled off a sophisticated PR stunt on the eve of Cyber Monday when he unveiled the possibility Amazon will use octocopters (a.k.a. drones) in the future to deliver goods to consumers wherever they may be.
“I know this looks like science fiction, but it’s not,” Bezos told his visibly intrigued interviewer, Charlie Rose.
Here’s video of a prototype from Amazon’s YouTube channel:
Of course, a drone delivery service isn’t even legal and it’s unclear whether the FAA will ever actually approve it. (Read this CNN Money reality-check story.)
Did CBS get worked Sunday night by one of the richest men in the world? Yeah. Kinda.
Steve Jobs would be proud of Bezos’ blatant marketing ploy before a national audience on the most storied newsmagazine show in television history.
But even if there’s no chance Amazon Prime Air will begin any sooner than 2015, Bezos gets some kudos for stirring up our collective imagination (or for some people, horror at the thought of these unmanned drones flying through the air and possibly — gulp — hitting unintended targets).
The AP’s Scott Mayerowitz offered a list of “novel uses” for Amazon Prime Air, including these two cheeky ideas: (more…)