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Pac-12 Confidential

Bud Withers offers an inside look at the Pac-12 Conference and the national college scene.

November 8, 2011 at 8:43 AM

On the business side, Pac-12 still humming

The Pac-12 announced Monday an agreement with Learfield Sports and IMG College an agreement that bundles all media rights. The deal wasn’t unexpected, and it further gives the league the power to market all its content across multiple platforms. Sports Business Journal can explain it better than I. Here it is:

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