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Pac-12 Confidential

Bud Withers offers an inside look at the Pac-12 Conference and the national college scene.

December 7, 2012 at 11:44 AM

The Heisman: Is it a media creation?

I’ve voted for the Heisman Trophy for probably 30 years now, maybe more. So what I’m about to throw out should be taken as separate from the responsibility of voting.

The thought occurred to me perhaps as early as September, when the college-football season was just taking shape. Somebody on the radio was talking about the Heisman Trophy. My thought then was: How many people care?

To take it further, I’m wondering if the Heisman — the most hyped, publicized and romanticized individual award in sports — is simply driven these days by media concentration on it.

Stated another way, is it possible the public interest in the award is far less than the broadcast minutes and the print inches devoted to discussion of it?

Ask yourself this question: Who won the Heisman a year ago? Who are the last five winners of it? If it takes awhile to come up with the answers — it does me — then maybe we’re spending far too much time obsessing over the best college player in the nation.

It is, after all, an unquantifiable, subjective judgment based on a mere snapshot in time. I was pretty convinced I was going to vote for Collin Klein of Kansas State until he threw in that three-interception game against Baylor, and I reconsidered. If Johnny Manziel, whom I voted for, had had an SEC championship game to play, he might have played himself out of the race, too.

For the record, I went with Manziel, with Manti Te’o second and Klein third. Nothing very out-of-the-box or shocking.

If you care.

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