National money is starting to pour in to Washington’s closely watched governor’s race between Democrat Jay Inslee and Republican Rob McKenna.
The Republican Governors Association (RGA) this week reserved an estimated $1.9 million in TV ad time across the state, according to advertising trackers working for the Inslee campaign. The purchase was also independently confirmed by Jim Rose, director of sales for KING TV. The ads are scheduled to start in late September and run until election day.
The RGA did not immediately respond to a request for comment.
The organization says it has raised more than $73 million for the 2012 election cycle so far. According to the Center for Responsive Politics, the RGA’s biggest donor — at more than $2 million — is Koch Industries, the privately held company founded by conservative billionaires Charles and David Koch.
The GOP buy comes a month after a union-backed Democratic political committee, Our Washington, reserved about $3 million in governor’s race ad time for the fall.
With Washington’s gubernatorial race rated the hottest in the country, this is just the start of an economic stimulus package worth of negative ad buys for local broadcasters.