Remember that Super PAC that popped up in Redmond last year with hopes of raising $1 million to promote Republican Mitt Romney in Washington state?
It turns out Pivot Point Washington raised $24,465 according to documents filed with the Federal Election Commission earlier this month — about 1/50th of its goal.
Oh yeah, and Romney lost.
“I guess from that standpoint, it didn’t go that well,” said the group’s founder, Redmond entrepreneur David Shemwell.
Shemwell, a 60-year-old technology firm owner who told The Seattle Times in August his Super PAC had already raised “tens of thousands of dollars,” said Wednesday that the group’s fundraising suffered mostly because Romney’s campaign gobbled up all the money from potential donors.
“We had a great kick off,” he said. “It just didn’t quite pan out.”
Romney raised about $7 million from Washington state, according to the FEC. Obama raised $16.7 million.
Obama won the state 55.8 percent to 41.7 percent.
Shemwell said that Pivot Point Washington printed 6,000 Romney yard signs and ran two different commercials on Black Entertainment Television in Washington and Ohio. Shemwell, who is white, said he chose BET because he saw that Republicans were not targeting African Americans.
“Both political parties have gotten too comfortable just focusing on their base,” he said. “Most of the PACs are simply run by people that are campaign people that don’t happen to be on the campaign, and they’re wasting their money repeating the same ads as the candidates.”
So, Shemwell said, “we thought we would take a hack at it.”