The first cable-TV ads of the Seattle mayoral race are out — dueling spots from Mayor Mike McGinn and City Councilmember Bruce Harrell.
Harrell’s spot opens with a dark image of Seattle and McGinn. As the picture crumbles, Harrell intones, “Our current mayor has failed and fractured our city.”
The ad then segues into a heroic bio of Harrell. “A valedictorian from a Seattle public school, leading the Huskies to a Rose Bowl win. An attorney helping area companies create jobs. A councilmember fighting for pay equity for women.”
McGinn’s ad talks up his concern for public schools via a plug from Estela Ortega, executive director of El Centro de la Raza.
Ortega, who co-chairs McGinn’s re-election committee, asks, “What if we had a mayor who made education a priority?” She then touts McGinn’s school initiatives, including “Be Here Get There,” which rewards kids who meet attendance goals and even offers them wake-up calls in the morning.
“What if we had a mayor who launched a citywide attendance campaign because kids can’t learn if they’re not in school?” Ortega says. “We do. And his name is Mike McGinn.”
Neither buy is huge. Harrell’s campaign said it has booked $11,000 for its ads so far. McGinn’s campaign said it is spending $60,000 on its spots, which begin July 5.
Expect other mayoral campaigns (those who can afford it) to join them on the small screen soon. A consultant for state Sen. Ed Murray’s mayoral campaign said he was at a video shoot for a forthcoming ad on Wednesday.