Charlie Staadecker, struggling in the polls, has settled on a strategy for winning votes for Seattle mayor: portraying himself as the race’s version of Dos Equis’ “most interesting man in the world.”
Staadecker, a realtor and arts patron, has made five web videos parodying the popular Mexican beer commercials.
The first video, posted online Monday, starts by touting Staadecker’s shoe collection and diet and then depicts the candidate himself dressed in a light suit and traditional bow tie, seated in a swanky restaurant.
“I don’t always run for mayor of Seattle,” he says in the video. “But when I do, I will fix the problems we face every day.”
Then a narrator’s voice comes on: “He is the most qualified candidate in the race.”
Staadecker closes by saying “So stay informed and vote, my friends.”
The other, similarly themed ads are centered on public safety, education, jobs and infrastructure, according to the campaign.
Asked about the ads, Staadecker said they’re meant to show that “along the way we can have a little bit of fun with some serious issues.”
“Life is too short not to have fun,” he said.
Hamilton McCulloh, a campaign spokesman, said they have not yet decided whether to also run the ads on television or radio.