Seattle Mayor Mike McGinn has taped a phone message that is going to the city’s voters.
A very recognizable voice says, “Hi, this is Mayor Mike McGinn. I’m running for reelection for mayor because I want to keep working on the issues you care about.”
The robo call goes on to list his priorities — education, transit, jobs and investing in neighborhoods.
He puts in a plug for his efforts to widen the circle of influence in Seattle politics — “I’ve worked to bring as many new voices into City Hall as possible.”
The call ends with, “You know what I stand for. I’m Mike McGinn and I’d love to have your vote in this election.”
McGinn campaign manager John Wyble said volunteers are making live calls to the city’s likely voters. If no one answers, the household gets the recorded message from the mayor. Wyble said the campaign made 150,000 calls before the primary and is trying to better that mark for the general election Nov. 5.
He also said it’s clear that urban polling needs to adapt to new realities. Recent polls have shown McGinn down 30 to 52 percent for challenger Ed Murray, but critics have noted that polling undercounts cellphone users, which may be as high as 40 percent. Wyble said polling also undercounts young people who move more frequently and may not have an up-to-date listing. It also undercounts people who live with several roommates, also likely younger voters.
“We think it’s a lot closer than the polls have shown,” Wyble said.