The Seattle political campaign pushing a preschool ballot measure bankrolled by two labor unions will air its first television advertisement during Monday night’s Seahawks football game.
Yes For Early Success has paid $25,000 for the ad to run for a week on local cable and digital TV, says Heather Weiner, spokeswoman for the campaign.
SEIU Local 925 and AFT-Washington, unions which together represent about 1,500 preschool teachers and child-care workers, have contributed more than $1 million to the campaign behind Seattle Proposition No. 1A.
Prop 1A would establish a public-private training institute — likely union-led — fast-track a $15 minimum wage for preschool workers, seek to reduce childcare costs for all Seattle families to 10 percent of household income and make other changes. It doesn’t include a funding mechanism.
Seattle voters will be asked to choose between Prop 1A and City Hall-backed Proposition No. 1B, which would use a four-year, $58 million property tax levy to fund a pilot program subsidizing preschool for up to 2,000 3– and 4-year olds.
The Prop 1B campaign is called Quality Pre-K for Our Kids.
Before choosing between the two measures, voters will also be asked whether they want either.
The star of the Prop 1A ad is Kendra Liddell, 27, a Central District resident with a 5-year-old son. She’s become an important face of the Prop 1A campaign, also appearing on mailed literature.
Proponents of Prop 1B, the City Hall-generated measure, note Seattle voters already have passed a $15-an-hour minimum wage law.
And Prop 1 B has a training component of its own: it would require preschool lead teachers to have or be working toward a bachelor’s degree in early childhood education.
Liddell says she was drawn to the Prop 1A campaign because the measure “provides teachers with a voice” and addresses child-care for very young children.