The Republican National Committee today released a lengthy report recommending ways to turn around the GOP image and renew its national electoral prospects following a bruising 2012 election.
The 100-page report, commissioned by RNC Chairman Reince Priebus, does a fair amount of self-flagellation, noting the GOP’s loss of the popular presidential vote in five of the last six elections. It blames, in part, an insular and stale circle that has left the party “talking to itself” and failing to reach out to independents:
“We have become expert in how to provide ideological reinforcement to like-minded people, but devastatingly we have lost the ability to be persuasive with, or welcoming to, those who do not agree with us on every issue.”
Of particular interest locally, the report suggests Republicans should make more of an effort to compete in traditionally blue states.
It specifically pledges the RNC to making, by June 15, “an investment in field staff beyond traditional battleground states.”
But that doesn’t necessarily mean Washington will become a major Republican target.
The report suggests the GOP concentrate its rebuilding efforts on states with Republican governors, where the party has a built-in “infrastructure advantage.” But with Rob McKenna’s loss last year, the GOP has been shut out of the Washington governor’s office for three decades.