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Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

January 26, 2009 at 5:15 PM

The Super Bowl effect

OK, so apparently there’s something going on this weekend called the Super Bowl, and you can read our very fine sports bloggers if you want to find out about that. (Nothing to see here.) But something always happens in the multiplexes on Super Bowl weekend, and it isn’t pretty. The past three years have brought, on the Friday before the Super Bowl, a limp romantic comedy, an instantly forgotten horror flick, and not much else. Like clockwork:
2008: “Over Her Dead Body,” “The Eye”
2007: “Because I Said So,” “The Messengers”
2006: “A Good Woman,” “When a Stranger Calls”
The logic seems to be that people who are watching the Super Bowl are watching it all weekend (the ways of the Super Bowl are mysterious, apparently), so there’s no point in releasing anything potentially popular to the empty multiplexes. Coming this Friday in wide release: “New In Town” (a romantic comedy), “The Uninvited” (a horror film) and “Taken” (an action thriller, just to mix things up). Make of this what you will.

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