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Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

May 5, 2010 at 10:30 AM

Seeing more trailers these days? Here’s why.

Movie trailers got their name because they used to play after the main feature, nearly a century ago. That’s one of many trailer facts in a Hollywood Reporter article today, which also points out that the reason we’re seeing more trailers in theaters these days is because movie studios, for the first time, are paying theater operators to show them. Trailer numbers have surged in the past decade, the story says, from two to four per show to the current five to seven, plus perhaps a few 30-second “teaser” trailers. If you go to see “Iron Man 2” this weekend, for example, Paramount has attached trailers for three of its own upcoming movies to it — in addition to whatever the theater wants (or has contracted) to show with it as well.
I don’t mind seeing a few trailers before the movie; it’s a good way to be reminded of what’s coming up. But I just wish more of the trailers were a little more artiful, and less inclined to give away every plot point in the movie. I saw a gorgeous trailer the other day for the Italian movie “I Am Love,” and I loved that, after seeing the trailer, I still had no idea what the movie was going to be about — but I knew that I wanted to see it. But the truth is I don’t see trailers all that often; generally press screenings don’t include them. So, do you love or hate trailers? Seen any good ones lately?

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