Look in vain this Friday for a review of the Katherine Heigl/Ashton Kutcher romantic comedy “Killers” — its studio, Lionsgate, has decided not to screen it in advance for the press, or for anyone else for that matter. “In today’s socially connected marketplace, we all have the ability to share feedback instantly around the world,” said a Lionsgate exec, quoted by the Associated Press. “In keeping with this spirit, Lionsgate and the filmmakers want to give the opportunity to moviegoing audiences and critics alike to see `Killers’ simultaneously, and share their thoughts in the medium of their choosing.” This sounds, to me, like somebody covering for a lousy movie with a lot of blather. At least it’s a new version of the many excuses studios make to avoid screening their movies in advance. (The most common? A “print availability problem.” For the record, there is never a print availability problem if the movie is good. Ever.) Anyway, if you or any other nearby link in today’s socially connected marketplace happen to see “Killers” this weekend, let the rest of us know what you think. Though I suspect Lionsgate has already told us something.
June 2, 2010 at 10:49 AM