It’s only four weeks until “Mad Men” returns to Sunday night TV, and the buzz in the air is . . . nothing. Series creator Matthew Weiner seems happy to talk to the press about the show, but he’s not interesting in sharing any details about it; all we know is that the new season takes place sometime after the old one (we don’t know how long, but promo photos have shown that Peggy’s got a new hairdo, so it’s at least, oh, a few days); that the employees of Sterling Cooper Draper Pryce eat lunch; that Don still smokes; that Betty’s still on the show; and that Joan is still amazing. (Well, I’m just guessing on that last bit.) New promo posters show Don, cigarette in hand, in a glass-walled skyscraper office, with a phone on the floor — but last season’s posters had Don in a water-engulfed office, so let’s not take these images too literally.
Pressed to comment on the new season in TV Guide, Weiner offered this:
I have nothing to say — I really don’t! I mean, the season’s not going to start the next day, and we’re on episode seven or so. I’m working hard to make it an entertaining experience, to sort of keep in there and surprise people. I don’t know what else to tell you. It’s all very boring, what I have to say. I want people to watch the show — I really, really love that.
Guess we’ll just have to wait until July 25 to find out, among other things, the state of Joan’s marriage (not to mention Roger’s), whether Betty’s still with Henry, how Don’s coping as a single dad, and what Lane Pryce thinks of American business practices. (“Very good! Happy Christmas!” I love that man.) If we can.