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Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

June 30, 2010 at 1:38 PM

“Eclipse” sets a midnight record

Well, knock me over with a vampire’s hair: “Eclipse” set an all-time box-office record for midnight showings last night, raking in more than $30 million on more than 4,000 screens. This eclipses (sorry, couldn’t resist) the previous record of $26 million, set by — you knew it — “New Moon.” That’s a lot of flurry for a Tuesday night; normally, I’d guess, a quiet evening at the multiplexes.
And it got me thinking about midnight movies — which, in general, I never attend. In Seattle, the Egyptian has a fun slate of midnight movies every weekend, and most major Hollywood movies during the summer will open at midnight. But who’s going to these screenings? Do you? I haven’t been to a midnight movie since an ill-fated outing to see “Borat” at midnight at the Toronto Film Festival a few years ago (ill-fated because something broke twenty minutes in and the movie stopped, and despite the best efforts of Sacha Baron Cohen and Michael Moore, who happened to have dropped by — this sort of thing happens a lot in Toronto during the fest — it couldn’t get fixed, so everybody left fairly disgruntled). And I haven’t been able to convince myself to stay up that late for a movie since. That said, some of the midnighters — the Harry Potter movies, for example — seem like a lot of fun. Do any of you regularly go to movies at midnight? What kind of audiences are there?
And, if you were among the crowds setting the “Eclipse” record last night: Were you satisfied? Disappointed? Ready to get in line for “Breaking Dawn”?

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