One of the invisible pieces of my job, along with constantly having to dig popcorn out of my purse and occasionally trying to figure out if something actually happened or if I just saw it in a movie, is keeping track of release dates. Some movies set a date and stick to it; some movies (or, I should say, some distributors) skitter all over the place, alighting on one weekend only to dislike the climate there and hop off to another. This gets especially complicated when two movies are rather similar, so it’s with amusement that I’ve been watching the two “Snow White” movies playing chicken with the 2012 schedule. Earlier this month, Universal pushed up its release date for “Snow White and the Huntsman” (starring Charlize Theron, Kristen Stewart and Chris “Thor” Hemsworth) from late in the year to June 1, 2012. Yesterday, Deadline.com reported that Relativity Media’s currently untitled Snow White movie (starring Julia Roberts, Lily Collins and Armie Hammer) had in response also leapfrogged forward, from June 29 to March 16. Now the crystal ball (there’s one of those in “Snow White,” isn’t there?) is back in Universal’s court, and maybe they’ll move up to Christmas 2011, at which time Relativity will initiate round-the-clock production schedules and move to this fall, at which time Universal will announce that their movie has retroactively already been released and launch a virtual Oscar campaign. Or something like that. Stay tuned.
May 25, 2011 at 3:59 PM