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Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

July 5, 2011 at 9:47 AM

Would you buy a monthly movie pass?

A potentially interesting experiment has just ground to a halt: The makers of MoviePass, which would allow holders to see unlimited movies in theaters for $50 a month, have cancelled their test run in San Francisco over the weekend, after AMC declined to participate. An AMC rep said that the program was developed without the chain’s knowledge and “does not integrate well into our programs and could create significant guest experience issues.” (This is currently my favorite example of corporatespeak for the month, though July is admittedly still young. Next time I’m in a movie theater — which will be, oh, tonight — I just might have to find a manager and say “I’m experiencing significant experience issues.”)
MoviePass says it’s just a temporary hiatus, but without the participation of one of the nation’s biggest chains, it’s hard to say how this program could go forward. But I think it’s potentially a good idea. I know a lot of you only watch movies at home, so obviously this question isn’t aimed at you, but for those of you who do go out to the cinema regularly: Would you participate in something like this? What price do you think would be fair? $50 would be a deal for those who go to the cinema 5 times a month or more (in the evenings, rather than bargain matinees); do many of us do that?

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