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Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

September 1, 2011 at 9:55 AM

Netflix price hike starts today

This seems to be the big news for movie watchers today: Netflix today ditches its previous $9.99/month plan for one DVD at a time and unlimited streaming, replacing it with two separate plans (one for streaming; one for rental disks, one at a time) at $7.99 each. Subscribers who have not made a change in their plans will be automatically enrolled in the two new plans starting today. That would be a 60 percent price hike, which seems rather steep. A survey cited by the Hollywood Reporter today estimated that 22 percent of Netflix’s subscribers will cancel the service, switching to Hulu, Redbox, or Amazon.
I’m not a Netflix subscriber myself; never have been, due to numerous screenings in the evening, screener DVDs sent to me by studios, and a desire to occasionally just read a book on my rare nights at home. But I know a lot of people who swear by the service. What do you think — are you happy with Netflix, even at a higher price? Will you cancel your subscription? Do you stream, or borrow DVDs? How much, price-wise, is too much?

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