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Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

October 26, 2011 at 3:52 PM

A “Dragon Tattoo” fashion line — but why?

We interrupt Scary Movie Week to bring you this moment of head-on collision between movies and mass-market fashion: Ultra-cheap and occasionally chic retailer H&M has announced that it is collaborating with designer Trish Summerville, who created the costumes for David Fincher’s “The Girl with the Dragon Tattoo” movie, for a collection inspired by the character of Lisbeth Salander. Ummm — what? Salander is many things, but a fashion icon she is not; she’s too busy hacking into computers, torturing people and drinking coffee. Was there a reference in the books to her shopping at H&M? I think not (though I do remember a very detailed shopping trip to IKEA). Of all the movies to inspire a fashion line, why this one? (Where were the outfits inspired by “The King’s Speech”? Or “Black Swan”?) Will H&M restrict sales only to women who meet Salander’s description: very young, very pale, very very thin? Will the shoes be the kind in which one can run away from danger? (Apparently not; they’re platforms.) Am I the only person who thinks this is a very strange idea? Why do I have so many questions today? Anyway, regardless of what I think of it, the line will be in H&M stores December 14, not long before the movie’s release. Scary.

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