(But first, a brief digression: Last night, I attended a screaming, er, screening of “Monsters University.” It was, as you might imagine for a Pixar movie, packed with kids, and the kiddie radio station sponsoring the screening had some, um, entertaining ideas. “At the count of three, we’re going to SCREAM AT THE TOP OF OUR LUNGS!” an excitable host told the kids, who then proceeded to do exactly that, over and over and over. Because there’s no better way to get small children to settle down and watch a movie than to get them whipped into a total frenzy, right? I wonder what the people in the next-door theater thought — that we were hosting a special children’s screening of “The Exorcist” or something? My ears are still ringing.)
Anyway. Here’s an interesting little promotional idea courtesy of Paramount, who is trying this out in Irvine, San Diego, Houston, Atlanta and Philadelphia. (Not here. Not yet.) If you are so excited to see “World War Z” that you just can’t wait for its Friday opening, you can see it on Wednesday at special “mega-ticket” screenings . . . for $50. For that money, you’ll also get custom 3D glasses, a limited-edition movie-poster, a small popcorn (small! no drink!), and a digital download of the film when it’s eventually released to home video. I imagine Paramount is watching closely to see how this goes over. My instinct is, it won’t — but what do I know? Has there been a recent movie that you’d pay this much for?