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Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

January 27, 2014 at 1:34 PM

“In a world where movie trailers are too long . . .”

. . . the  National Association of Theater Owners wants to do something about this. In a set of guidelines released today, NATO suggests that movie trailers should be no longer than two minutes, and should not be exhibited more than 150 days before a film’s release. There is some flexibility, though: each distributor, NATO says, could identify two films per year that could be advertised earlier, and that could have a trailer as long as three minutes. No idea whether this will change things — these guidelines are voluntary — but it seems like a step in the right direction.

Of course, this trailer would then be too long. But I like it anyway.

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