. . . the National Association of Theater Owners wants to do something about this. In a set of guidelines released today, NATO suggests that movie trailers should be no longer than two minutes, and should not be exhibited more than 150 days before a film’s release. There is some flexibility, though: each distributor, NATO says, could identify two films per year that could be advertised earlier, and that could have a trailer as long as three minutes. No idea whether this will change things — these guidelines are voluntary — but it seems like a step in the right direction.
Of course, this trailer would then be too long. But I like it anyway.