Follow us:

Popcorn & Prejudice: A Movie Blog

Seattle Times writer Moira Macdonald muses on moviegoing. Email Moira: mmacdonald@seattletimes.com.

July 8, 2014 at 10:05 AM

At the movies . . . in a recliner?

In today’s latest installment of What Multiplexes Are Doing To Try To Get Adults Back In Theaters (me, I’d suggested fresher popcorn and cheaper Diet Coke), here’s news from the AMC chain, whose CEO told the Wall Street Journal this week that the company is spending some $600 million (in other words, roughly the take of, oh, two “X-Men” movies) to upgrade a larger number of their theaters with fully reclining seats. 1,800 of the chain’s nearly 5,000 locations will be renovated (no word yet if any Seattle-area theaters are included in the plan), with seating capacity dropped by between 50 and 70 percent. The recliners — which will be 60 inches wide, as opposed to the 44 inches of current movie seating — have already been added to 37 AMC theaters, where revenue promptly went up 60 percent. Some of the renovated theaters will also feature additional dining and bar options; tickets will reportedly be raised $1 to $2 per seat. In other words, all of this sounds a lot like what’s already at smaller premium theaters such as Sundance Cinemas or iPic, at perhaps a slightly lower price. All those people in recliners sounds a bit “WALL*E”-ish – and isn’t snoring a problem? — but I’ll be curious to see how this plays out. Keep an eye on your local AMC multiplex; I’ll be watching too.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


Advertising
The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►