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Seattle Times coverage of pot policy, culture and lifestyle.

September 17, 2014 at 12:50 PM

Maureen Dowd look-alike featured in ad campaign about edibles

This image, provided by the Marijuana Policy Project, (MPP), is to appear on a billboard in Denver to promote what MPP says is the first marijuana-related ad campaign that encourages adults to consume it responsibly in states where it is legal, such as Colorado. (AP Photo/Marijuana Policy Project)

This image from the Marijuana Policy Project will appear on a billboard in Denver to promote what MPP says is the first ad campaign that encourages adults to consume marijuana responsibly in states where it is legal. (AP Photo/Marijuana Policy Project)

In Colorado, the Marijuana Policy Project advocacy group plans to put up a billboard to caution consumers on edibles, according to a report from the Associated Press. The billboard notably features a Maureen Dowd look-alike. Dowd, a New York Times editorial columnist, has become something of a cautionary tale on edibles use after she wrote about a bad experience that left her “panting and paranoid” and “curled up in a hallucinatory state for the next eight hours.”

The activists are planning posters, brochures and magazine ads as well to caution new pot users and tourists. They plan to take their messages to Washington as well.

Washington adopted stricter edibles rules after Colorado’s problems with the products received national attention, including Dowd’s column.

Update: Dowd was a good sport about the ad. She told the Daily Beast: “I love the billboard,” she says in an email. “I’m going to make it my Christmas card.”

 

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