In Colorado, the Marijuana Policy Project advocacy group plans to put up a billboard to caution consumers on edibles, according to a report from the Associated Press. The billboard notably features a Maureen Dowd look-alike. Dowd, a New York Times editorial columnist, has become something of a cautionary tale on edibles use after she wrote about a bad experience that left her “panting and paranoid” and “curled up in a hallucinatory state for the next eight hours.”
The activists are planning posters, brochures and magazine ads as well to caution new pot users and tourists. They plan to take their messages to Washington as well.
Washington adopted stricter edibles rules after Colorado’s problems with the products received national attention, including Dowd’s column.
Update: Dowd was a good sport about the ad. She told the Daily Beast: “I love the billboard,” she says in an email. “I’m going to make it my Christmas card.”