Drivers traveling on Highway 99 this week might notice something new in the Georgetown neighborhood: a billboard advocating adults keep pot out of kids’ hands.
The Marijuana Policy Project announced in a news release Monday morning that it would launch the billboard this week as part of its consume responsibly campaign.
The billboard shows a young child peering over a counter at some cookies and a class of purple liquid. The liquid could be juice or wine. The cookies could be pot-infused or just grandma’s famous chocolate chip. The billboard pushes parents to “keep ‘adult snacks’ locked up and out of reach.”
The ad associates the dangers of marijuana with those of alcohol, a tactic pot advocates have been using more often in public messaging.
“Issues such as over-consumption and accidental ingestion are not unique to marijuana, and a lot can be learned from how we handle other legal products,” said MPP spokesman Mason Tvert in the news release. “These problems can be addressed by raising awareness and informing adults about steps that should be taken to prevent them.”
The billboard will be located near 5400 East Marginal Way.