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Reel Time Fishing Northwest

Mark Yuasa covers fishing and outdoors in the Pacific Northwest.

March 31, 2011 at 3:16 PM

New lure claims to catch a bass every seven minutes, and is banned in one state

I was going through one of my fishing magazines this week, and came across this ad for a new electronic lure which banners it headline to say that it “may catch too many fish; one state bans it.”

Another smaller headline also says: “It can catch a bass every seven minutes.”

The advertisement/story for the Bite Lights Lures by Mike Butler with a dateline of Yalesville, CT. proclaims a new fishing technology that set a record for catching bass in Mexico is now showing its stuff in the U.S.

It has outfished shrimp bait in Washington State (yes, that one Evergreen State in the Pacific Northwest where I and thousands of other anglers live) and beat the top-selling U.S. lures three to one in Florida.

The new technology on this patent pending lure is so effective one state, Wyoming, has banned its use.

Furthermore to prove their point it said three fishermen using a flashing lure in Mexico caught 650 largemouth bass in just 25 hours.

What I’d like to know is has anyone out there in the fishing world tried this lure? And if so let me know what you thought about it and if you could catch bass at lightning fast speed. I also sent an email to bass pro Mike Iaconelli to get his response.

Stay tuned…

I also contacted Mike Chamberlain at Ted’s Sports Center in Lynnwood to get his thoughts on the advertisement, and here is what he had to say:

“I have never heard of it before,” Chamberlain said. “If they were at one of the prime Mexican lakes they probably could have caught a lot of bass, and we have tackle reps who can catch a lot of bass in a day down there.”

“I’d put that lure in the same category as the Popeil Pocket Fisherman or the Banjo Minnow although I know you will catch fish on those. To be very honest with you, I bet they are getting a ton of people to buy them, and their orders are going out like you can’t believe. Some of them have merit and most of them don’t, but I just don’t know about this one.”

Chamberlain told me that I should call and let them know I’m the fishing reporter for a major newspaper and would like to try out the lures. I just might take Chamberlain up on that, and then go out with some of my bass fishing buddies and let them cast a few of these out to see if they really work.

The company gives your money back, if you don’t catch more fish and return your purchase within 30-days.

To order the lure kit, if you dare, go to Bite Light Lure website or call 800-873-4415.

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