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November 22, 2013 at 9:07 AM

Brewer column: Carroll doing good works off the field

In case you missed it, want to make sure you read Jerry Brewer’s column today about some of the good works Seahawks coach Pete Carroll is doing off the field.

As Brewer writes:

Carroll came to Seattle four years ago as a rock star with an awkward charisma. He won two college national championships at USC, and the story was that he returned to the NFL, where he had been fired twice before, to diminish the red ink on his career and complete his legacy. But with Carroll, there’s always more.

At USC, Carroll learned he had the power to “convene people for a purpose.” First, he won on the field, and then he tried to effect change off it. Tired of hearing about gang-related deaths on the radio during his drive to work, Carroll founded a nonprofit organization called A Better LA 10 years ago. His efforts to apply his team-building philosophy and restore peace in inner-city Los Angeles gained national attention as he walked the crime-infested streets and spoke with gang leaders.

Two years ago, he tweaked the campaign’s model and started A Better Seattle. He knocked on the door of his neighbor, retiring Microsoft CEO Steve Ballmer, to solicit the first major benefactor.

If you had to boil the multifaceted Carroll’s passion down to a single concept, it’s clearly that he wants to inspire people to be their best. As a coach, he is doing that with the Seahawks. They have the NFL’s best record at 10-1, and they have a roster full of young players who are performing better in his system than they ever did before.

As a civic leader, Carroll wishes to do the same, only with higher stakes.

 

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