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January 14, 2014 at 10:54 AM

Seahawks TV ratings take big jump

Interesting stuff here today from the SportsBusiness Daily, detailing that the Seahawks and Chiegs had the biggest rise in local TV ratings this season.

Here is their story with accompanying chart:

By Austin Karp, Assistant Managing Editor

Published January 14, 2014

NFL teams averaged a 28.5 local rating in their respective home markets for regular-season game telecasts in ’13, up 4% from ’12 and up 3% from ’11. The Saints once again led all teams with a 52.0 local rating in New Orleans, up 14% from last season. The Chiefs saw the biggest local jump, with ratings in K.C. up 41%. Also seeing strong year-over-year gains were the Seahawks, up 37% over ’12 and 77% over ’11 in Seattle-Tacoma. The Falcons saw the sharpest drop in local ratings, down 22% in Atlanta. The Steelers also saw a double-digit percentage drop (-14% in Pittsburgh). The Raiders had the lowest local rating among all NFL teams for at least the third straight season. Ten clubs have seen two straight years of local declines (Giants, Jets, Falcons, Rams, Packers, Steelers, Patriots, Ravens, Cowboys, Jaguars).

NFL TEAMS’ LOCAL MARKET AVERAGE RATING DURING REGULAR SEASON

TEAM TV MARKET

’13

’12

’11

1-YR % +/-

2-YR % +/-

Saints New Orleans

52.0

45.5

51.1

+14%

+2%

Broncos Denver

43.5

37.2

31.8

+17%

+37%

Packers Milwaukee

42.9

46.6

48.2

-8%

-11%

Chiefs K.C.

42.9

30.3

33.3

+41%

+29%

Seahawks Seattle-Tacoma

38.6

28.3

21.8

+37%

+77%

Steelers Pittsburgh

38.2

44.1

45.6

-14%

-16%

Colts Indianapolis

36.6

33.9

29.2

+8%

+25%

Patriots Boston

34.1

36.4

34.7

-6%

-2%

Ravens Baltimore

33.9

35.1

37.3

-3%

-9%

Bengals Cincinnati

33.3

29.7

33.9

+12%

-2%

Bills Buffalo

32.8

30.4

33.8

+8%

-3%

Vikings Minneapolis-St. Paul

32.8

33.4

31.3

-2%

+5%

Bears Chicago

31.5

29.2

30.8

+8%

+2%

Browns Cleveland-Akron

29.0

29.0

27.7

NC

+5%

Cowboys Dallas-Ft. Worth

28.9

29.4

32.8

-2%

-12%

Lions Detroit

28.8

25.2

27.5

+15%

+5%

Eagles Philadelphia

28.3

25.2

27.0

+12%

+5%

Chargers San Diego

27.2

27.1

30.2

NC

-10%

Redskins DC

26.6

27.5

23.6

-3%

+13%

Panthers Charlotte

26.3

22.8

23.8

+15%

+11%

Titans Nashville

25.0

23.5

27.7

+6%

-10%

Texans Houston

23.9

27.2

23.8

-12%

NC

49ers S.F.-Oakland-San Jose

22.6

20.2

19.0

+12%

+19%

Cardinals Phoenix

21.5

19.9

19.3

+8%

+11%

Falcons Atlanta

19.5

25.2

22.4

-22%

-13%

Buccaneers Tampa-St. Petersburg

19.0

16.6

15.4

+14%

+24%

Jaguars Jacksonville

18.3

20.0

21.2

-9%

-14%

Rams St. Louis

18.0

21.0

18.9

-14%

-5%

Dolphins Miami-Ft. Lauderdale

17.1

16.3

17.7

+5%

-3%

Giants N.Y.

15.3

17.6

18.0

-13%

-15%

Jets N.Y.

12.3

13.2

15.3

-6%

-19%

Raiders S.F.-Oakland-San Jose

10.9

9.9

13.9

+10%

-22%

NFL TEAM AVG.

28.5

27.4

27.8

+4%

+3%

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