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January 29, 2014 at 1:54 PM

Better weather forecast helping ticket market rebound

Prices for Super Bowl tickets on the secondary market are beginning to inch back up after dropping a bit Monday.

And Connor Gregoire of SeatGeek.com says one reason is the more favorable weather forecasts for Sunday’s game.

“With a positive weather forecast for Sunday coming into focus, the market has rebounded a bit since bottoming out on Monday,” he wrote via e-mail.

SeatGeek also reports:

— Since the Sunday of the conference championships, ticket prices for Super Bowl XLVIII have fallen precipitously. Average prices fell 40% from a peak of $3,439 in the 48 hours after the conference championship games as compared to the average price paid this past weekend of $2,002. However, since Monday (when a positive weather forecast was released for Super Bowl Sunday), prices have slightly rebounded by about 10%, with the average price paid for Super Bowl tickets within the past 48 hours rising to $2,282 — an increase of roughly 10%.

— The other related trend we’ve noticed is in recent days is that ticket resale volume has increased considerably this week, with about 30% more tickets sold on secondary markets in the last 48 hours than were sold in the 48 hours immediately after the conference championships. This is an interesting fact considering that for past Super Bowls, the most active period for ticket resale has always been in the 48 hours immediately following the conference championship games.

Based on these trends, it seems clear that ticket buyers were waiting on the sideline until a reliable weather forecast was released for Super Bowl Sunday. The current Super Bowl Sunday forecast of high temps in the 40s and no snow likely is a major driver behind this modest run up in prices and uptick in purchase activity.

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