Of all that may have changed in the NFL through the years, what hasn’t is the impact that winning a Super Bowl can make when it comes to off-field opportunities for the participants.
So it is with the Seahawks, whose players have seen doors to endorsement deals and other non-football activities fly open this off-season.
Getting as much facetime as any player is cornerback Richard Sherman, who will add to his resume today when a deal he has forged with BODYARMOR SuperDrink is announced.
Sherman will join a group of players already associated with the company that includes one of his childhood idols, Lakers star Kobe Bryant, and former Stanford teammate Andrew Luck.
Like Bryant, Sherman will have a small stake in ownership in the company. Sherman said he became a fan of BODYARMOR last season in searching for something new to drink during games.
“You just try to go with brands that side with your beliefs and your work ethic and what you think you are as a player and try to stay away from brands that you don’t feel relate to you as a player and really work for you,” he said last week during an interview to promote BODYARMOR.
That Bryant is involved helped.
“Whenever you see one of your idols or someone you really look up to doing something you want to at least see what it is and why they are so interested in it,” Sherman said, calling Bryant “pretty much the epitome of what I want to be as an athlete. So to follow something that he is doing and is involved with is pretty important to me.”
Sherman also starred in a video promoting healthy eating habits that became public last week with First Lady Michelle Obama which also featured teammates Russell Wilson and Earl Thomas.
The focal point of the video is Sherman spoofing his famous sideline interview with Erin Andrews following the NFC title game.
The video was produced during the team’s visit to the White House.
“It was actually a pretty fun deal,” Sherman said. “Obviously, I had to talk to Secret Service to get their approval. ‘Excuse me, they want me to yell at Michelle. You guys are cool with that, right?”’
Sherman called the entire White House visit “a really great experience” and that “you can’t really put into words” what it was like to hear President Obama single out his story and his parents’ story. “It was unbelievable,” he said.