July 23, 2014 at 5:43 PM
I wrote a few days ago about some of the numbers indicating what a hot item Seahawks tickets are right now.
Here is some more detail on that from Connor Gregoire, a communications analyst for SeatGeek.com.
— Seahawks tickets for the 2014 regular season are currently the most expensive in the NFL at an average price of $329 each on the secondary market. At this time last year, Seahawks tickets were selling at an average of $214, only the 10th-highest price for any NFL team. This 53% increase is the largest year-over-year bump we’ve seen from a Super Bowl-winning team since SeatGeek began recording data; the Giants’ 27% increase in secondary market prices from 2011 to 2012 comes in second.
- Season ticket holders and those fans fortunate enough to grab the few face-value tickets that were available on Monday are saving big in comparison to what the rest of the fan base will be paying on the secondary market. At an average price of $111 per ticket, buying season tickets at face value represents a savings of 66% versus buying individual tickets to each Seahawks home game on the secondary market. The defending Super Bowl champions posted a franchise-record 99% renewal rate on season tickets for the 2014 season, even after announcing a 12% increase in the average season ticket price.
- The most expensive game on Seattle’s schedule is the home opener against Green Bay on Sept. 4, and it’s also the most in-demand game in the NFL, with tickets going for an average of $460 apiece on the secondary market. That matchup against the Packers, the Super Bowl rematch against the Broncos in Week 3 (average ticket price of $389) and the rivalry game against the 49ers in Week 15 ($360) are on pace to be the three most expensive Seahawks regular season home games ever.
- Spurred by last year’s dramatic NFC Championship Game, secondary market prices for the two Seahawks-49ers games this year are much higher than they were at this point in 2013. Tickets for Seattle’s game at San Francisco’s new Levi’s Stadium are currently averaging $401 on the secondary market, a 150% increase from last year’s average price of $160. Prices for the 49ers’ visit to CenturyLink Field, on the other hand, have risen 10% from $328 to $360.
- Based on the volume of tickets available on the secondary market, a surprisingly large number of Seahawks fans are holding onto their tickets to use for themselves despite their resale value. Prices are at an all-time high, but the secondary market for Seahawks tickets is only the 7th-most active in the NFL, with about 14,000 tickets changing hands so far. (Cowboys tickets have been by far the most-traded around the league; over 40,000 tickets have already been exchanged on the secondary market.)
- Looking at how secondary market prices trended for Seahawks home games last season, we recommend that fans looking to get the best possible deal wait until the week of the game — but not until gameday — to buy. As you can see in the attached chart, prices tended to peak last season about 2 weeks to 10 days prior to kickoff, then declined somewhat steadily until the day of the game. The supply of tickets available on the resale market tends to really tighten on gameday to only a few hundred tickets, which causes that late spike in prices. Elsewhere across the league, that last-minute pinch doesn’t necessarily happen (as shown by the red league average line), but it’s the norm in the most popular teams’ markets.