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December 25, 2014 at 8:43 AM

Lynch fined $11,050 for unsportsmanlike conduct on finish of run against Cardinals

The NFL didn’t enjoy the end to Marshawn Lynch’s 79-yard touchdown run against Arizona Sunday night as much as Seattle fans surely did.

Instead, the league fined Lynch $11,050 for his backwards dive into the end zone as first reported Thursday by ProFootballTalk.com and later confirmed by the league’s official web site.

According to NFL.com, the league decided that the dive — which included grabbing his crotch — constituted unsportsmanlike conduct. An “obsence gesture’’ as the league’s official web site put it. Lynch was not penalized for the play — though he could have been — but the NFL often reviews plays later and assesses fines even if there was no penalty at the time.

Lynch performed a similar move in 2011 after a similar run — his 67-yard touchdown against the Saints in the playoffs. He was not fined after that run. But as Pro Football Talk noted, New England cornerback Logan Ryan was fined $10,000 for a similar gesture last season.

The NFL also announced at its league meetings in March that it planned to crack down on unsportsmanlike conduct on the field.

And in the off-season, the league produced an 11-minute video for players that explained the points of emphasis, which included unsportsmanlike conduct. An NFL.com story detailing the video noted that it “points out that the NFL will have ‘zero tolerance’ for unsportsmanlike conduct.’’

Lynch didn’t talk about his run following the Arizona game, But in a 2013 interview with ESPN, he explained his move at the end of the run against the Saints as saying that “that was the stamp. The statement. … you’ve got to finish it off somehow.’’

Lynch was also fined $100,000 earlier this year for not complying with the NFL’s stance on media cooperation — a $50,000 fine from last year that had been stayed that was reinstated, plus $50,000 more for continued non-compliance. Lynch appealed that fine, however, though a decision has not been announced.

FYI — Here’s a breakdown of NFL fines by offense, via Deadspin.

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